Buffy the Vampire Power slayer

We've seen the awareness campaigns. We know we're supposed to unplug unused electronic appliances, turn off power strips, and only plug cell phone chargers into outlets when we are actually charging. But how many of us really make the effort? And what about the appliances that we can't unplug?

The Madrid based company Good for you, good for the planet claims to have solved the phantom load problem with their 100% off product. GreenSwitch is another company that sells products to combat the vampire...and still be lazy.

Do you guys think these energy saving technologies will become mainstream soon? Where will it take off first, businesses or residential? Or will the majority of people just let it slide for now, and rely on electronic manufacturers to incorporate smarter standby modes into future devices?